Film Tagline

The tagline for my short horror film is still a work in progress however so far I think I'm going with 'Knock, Knock' as my film name is 'Who's there?'. I decided on this as both phrases fit together from the joke 'Knock, knock; who's there?' but I'm going to be using them in reverse, so its almost a play on words. The tagline is also fitting to the narrative of the film as its a story about a woman who's terrorised in her own home by an unknown entity.

I decided to research into some of the most iconic and well known horror films to see what their tag lines are see if I can get any inspiration:

Nightmare On Elm Street- Sleep Kills: like my own, the headlines go hand in hand with the name of the film being 'Nightmare' and the tag line 'sleep kills'.

Halloween- The night HE came home!- The emphasis on 'he' creates a feeling of mysterious and highlights to the audience that 'he' is a force to be reckoned with and fear, contrastingly the tag line also has 'home' in it which should create the feeling of comfortability however the producers have used it to create the effect of insecurity and fear.

Paranormal Activity- What happens when you sleep?- The producers of paranormal activity used a rhetorical question to implant doubt and fear into the audiences mind, by asking 'What happens when you sleep?'. This goes hand in hand with the name of the film 'paranormal activity'. The name of the film is made out to be the answer to the question. This realisation will create a lasting psychological effect for the audience as when they go to sleep they will be thinking paranormal activity is taking place within their own home.

Insidious- It will take what you love most- The tag line begins with the word 'it' which implies that 'it'  is some form of creature/ villain. The rest of the tag line is quite stereotypical of a horror film and is kinda boring as it has no effect on the audience. This is the type of tag line I'm trying to avoid.