We had to storyboard the first few parts of the song 'Californication'. My drawing skills are indescribably poor. 
Wednesday 22 July 2015
Monday 13 July 2015
Textual Analysis: Rhymes by Hannah Wants and Chris Lorenzo
For this textual analysis, I have decided to do a more modern techno song from 2014. The song is Rhymes by Hannah Wants and Chris Lorenzo.
The song, despite being modern has a quite retro filter over it to create the idea that it is being shot in the 1970 era. Through the mise-en-scene we see many old items such as Tv's with huge circular aerials on the backs. The actors are also dressed in clothing that was worn during that time period as the female is seen to be wearing a white turtle neck jumper, an icon of the late Steve Jobs, who at that time was also launching Apple. The thumbnail for the music video is also a female holding what looks like an old glass bottle, in the era its set, bottles were mostly used instead of cans and plastic bottles. The exceptional use of mine-en-scene is highlighted through several close up of the items such as VCRs and out dated cookers, this quickly communicates the time and context of which the song is set.
We also see an over the shoulder shot used showing the setting of a room and showing the viewer the haircuts of that time.
There is only one verse of the song which is repeated throughout, the actors don't sing the song except from one line each where there is a close up of the actors mouths.
The video has also been edited well, as it is made of various different short, few second long clips which match the sound and beat of the song. The clips all have the same filter placed over them which makes the video feel more continuous and as if they have all been shot by the same camera; even where they obviously haven't such as in the clip where a nuclear device has been detonated, the producers won't have been able to actually detonate a nuclear warhead, however, they have made use of this by placing the filer over an already shot clip.
The song, despite being modern has a quite retro filter over it to create the idea that it is being shot in the 1970 era. Through the mise-en-scene we see many old items such as Tv's with huge circular aerials on the backs. The actors are also dressed in clothing that was worn during that time period as the female is seen to be wearing a white turtle neck jumper, an icon of the late Steve Jobs, who at that time was also launching Apple. The thumbnail for the music video is also a female holding what looks like an old glass bottle, in the era its set, bottles were mostly used instead of cans and plastic bottles. The exceptional use of mine-en-scene is highlighted through several close up of the items such as VCRs and out dated cookers, this quickly communicates the time and context of which the song is set.
We also see an over the shoulder shot used showing the setting of a room and showing the viewer the haircuts of that time.
There is only one verse of the song which is repeated throughout, the actors don't sing the song except from one line each where there is a close up of the actors mouths.
The video has also been edited well, as it is made of various different short, few second long clips which match the sound and beat of the song. The clips all have the same filter placed over them which makes the video feel more continuous and as if they have all been shot by the same camera; even where they obviously haven't such as in the clip where a nuclear device has been detonated, the producers won't have been able to actually detonate a nuclear warhead, however, they have made use of this by placing the filer over an already shot clip.
Monday 6 July 2015
Significant Moments Of The Music Video
Arguably the first music video ever created was Disney's 'Fantasia' in 1941.
Despite being 8 minutes long, an animation and also part of a film. Some people still argue that this was the first music video ever produced as it is essentially music to motion pictures.
In the 1960's, artists gradually began producing the music videos we have today. However it mostly consisted of bands performing on stage and being recorded. This was mostly done on programmes such as Top of The Pops which would be broadcasted on TV, this was the main method for audiences who would watch to see the latest charts and songs.
During the 1960's, we also see people begin to use animation effects as shown in Diana Ross and the Supremes: Love Child.
As the 1970s began we see bands such as the BeeGees producing similar music videos as to what we have today. Their hit song 'Night Fever' shows modern day editing effects.
We also see the loss of 'instrumentals' in this video, just two years prior to this in their video 'Jive Talkin' a large part of this video consisted of them playing their instruments however in Night Fever we don't see this.
As the 2000's began we saw a revolution in terms of the music video through the introduction of 'Vevo' and 'YouTube'. For the first time, anyone with a camera and decent editing skills could film and upload their music videos to YouTube. YouTube allowed the introduction of artists such as Justin Bieber to be discovered by record labels who happen to be browsing online.
This also allowed already famous artists to upload their products online, to be viewed whenever and wherever for free.
Despite being 8 minutes long, an animation and also part of a film. Some people still argue that this was the first music video ever produced as it is essentially music to motion pictures.
In the 1960's, artists gradually began producing the music videos we have today. However it mostly consisted of bands performing on stage and being recorded. This was mostly done on programmes such as Top of The Pops which would be broadcasted on TV, this was the main method for audiences who would watch to see the latest charts and songs.
During the 1960's, we also see people begin to use animation effects as shown in Diana Ross and the Supremes: Love Child.
As the 1970s began we see bands such as the BeeGees producing similar music videos as to what we have today. Their hit song 'Night Fever' shows modern day editing effects.
We also see the loss of 'instrumentals' in this video, just two years prior to this in their video 'Jive Talkin' a large part of this video consisted of them playing their instruments however in Night Fever we don't see this.
As the 2000's began we saw a revolution in terms of the music video through the introduction of 'Vevo' and 'YouTube'. For the first time, anyone with a camera and decent editing skills could film and upload their music videos to YouTube. YouTube allowed the introduction of artists such as Justin Bieber to be discovered by record labels who happen to be browsing online.
This also allowed already famous artists to upload their products online, to be viewed whenever and wherever for free.
1 Minute Music Video
For my second 1 minute music clip, I have decided to choose "London Calling".
London Calling by The Clash is one of my favourite songs and I have lots of different ideas for the music video.
I have lots of ideas and for the shoot, the best and perhaps most effective one is to go and video all the iconic landmarks in London and base the narrative on just a day out in the capital.
Once again, I am working on my own for this. This will make it easier for me as other people aren't willing or don't want to travel because of the costs involved. However, I am more than happy to go that extra length to create a good video.
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