The kindest Cut- Carol Vernallis

Carol Vernallis' theory states that there is difference in film/ editing, role of editing in narrative, meaning and continuity also how image and sound are synchronised, and how editing reflects the music.


Continuity editing


Broken edits to draw attention to the screen and what is happening.


Edits


Allowed to draw attention to themselves deliberately to be interesting. E.g. Special effects.


Jump cuts


Used a lot to speed things up


Master Shot


Also known as the base track, gives the video structure.


Camera


Usually moves in time with the music to give more rhythm.






In The Heavys' Cant Play Dead music video, we see a lot of broken edits being used with some clips having a black and white filter over them and others having a quite rustic look. This draws attention to the screen as it gives the appearance of two stories being told instead of just one. This is also helped by the fact that the video is of little figurines and therefore made by stop motion animation.


We also see interesting effects such as writing across the screen, this draws the viewers attention in as they have to concentrate to read the writing. This however goes against the theory as the writing isn't the lyrics to the song so the viewer has to some what 'zone out' to read the writing and by doing so isn't listening to the song.


The song is quite powerful and has heavy beat to it which makes it difficult for the camera to move in time with the rhythm all the way through, however there is also a violin in the background and the camera does move in time with that. The camera gently pans and tracks in time with the violin to create the smooth rhythm feel.