Monday 6 July 2015

Significant Moments Of The Music Video

Arguably the first music video ever created was Disney's 'Fantasia' in 1941.

 

Despite being 8 minutes long, an animation and also part of a film. Some people still argue that this was the first music video ever produced as it is essentially music to motion pictures.

In the 1960's, artists gradually began producing the music videos we have today. However it mostly consisted of bands performing on stage and being recorded. This was mostly done on programmes such as Top of The Pops which would be broadcasted on TV, this was the main method for audiences who would watch to see the latest charts and songs.

During the 1960's, we also see people begin to use animation effects as shown in Diana Ross and the Supremes: Love Child.

 

As the 1970s began we see bands such as the BeeGees producing similar music videos as to what we have today. Their hit song 'Night Fever' shows modern day editing effects.



We also see the loss of 'instrumentals' in this video, just two years prior to this in their video 'Jive Talkin' a large part of this video consisted of them playing their instruments however in Night Fever we don't see this.

As the 2000's began we saw a revolution in terms of the music video through the introduction of  'Vevo' and 'YouTube'. For the first time, anyone with a camera and decent editing skills could film and upload their music videos to YouTube. YouTube allowed the introduction of artists such as Justin Bieber to be discovered by record labels who happen to be browsing online.
This also allowed already famous artists to upload their products online, to be viewed whenever and wherever for free.

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