Wednesday, 12 August 2015
The kindest Cut- Carol Vernallis
Carol Vernallis' theory states that there is difference in film/ editing, role of editing in narrative, meaning and continuity also how image and sound are synchronised, and how editing reflects the music.
Continuity editing
Broken edits to draw attention to the screen and what is happening.
Edits
Allowed to draw attention to themselves deliberately to be interesting. E.g. Special effects.
Jump cuts
Used a lot to speed things up
Master Shot
Also known as the base track, gives the video structure.
Camera
Usually moves in time with the music to give more rhythm.
In The Heavys' Cant Play Dead music video, we see a lot of broken edits being used with some clips having a black and white filter over them and others having a quite rustic look. This draws attention to the screen as it gives the appearance of two stories being told instead of just one. This is also helped by the fact that the video is of little figurines and therefore made by stop motion animation.
We also see interesting effects such as writing across the screen, this draws the viewers attention in as they have to concentrate to read the writing. This however goes against the theory as the writing isn't the lyrics to the song so the viewer has to some what 'zone out' to read the writing and by doing so isn't listening to the song.
The song is quite powerful and has heavy beat to it which makes it difficult for the camera to move in time with the rhythm all the way through, however there is also a violin in the background and the camera does move in time with that. The camera gently pans and tracks in time with the violin to create the smooth rhythm feel.
Wednesday, 22 July 2015
Californication Storyboard
Monday, 13 July 2015
Textual Analysis: Rhymes by Hannah Wants and Chris Lorenzo
For this textual analysis, I have decided to do a more modern techno song from 2014. The song is Rhymes by Hannah Wants and Chris Lorenzo.
The song, despite being modern has a quite retro filter over it to create the idea that it is being shot in the 1970 era. Through the mise-en-scene we see many old items such as Tv's with huge circular aerials on the backs. The actors are also dressed in clothing that was worn during that time period as the female is seen to be wearing a white turtle neck jumper, an icon of the late Steve Jobs, who at that time was also launching Apple. The thumbnail for the music video is also a female holding what looks like an old glass bottle, in the era its set, bottles were mostly used instead of cans and plastic bottles. The exceptional use of mine-en-scene is highlighted through several close up of the items such as VCRs and out dated cookers, this quickly communicates the time and context of which the song is set.
We also see an over the shoulder shot used showing the setting of a room and showing the viewer the haircuts of that time.
There is only one verse of the song which is repeated throughout, the actors don't sing the song except from one line each where there is a close up of the actors mouths.
The video has also been edited well, as it is made of various different short, few second long clips which match the sound and beat of the song. The clips all have the same filter placed over them which makes the video feel more continuous and as if they have all been shot by the same camera; even where they obviously haven't such as in the clip where a nuclear device has been detonated, the producers won't have been able to actually detonate a nuclear warhead, however, they have made use of this by placing the filer over an already shot clip.
The song, despite being modern has a quite retro filter over it to create the idea that it is being shot in the 1970 era. Through the mise-en-scene we see many old items such as Tv's with huge circular aerials on the backs. The actors are also dressed in clothing that was worn during that time period as the female is seen to be wearing a white turtle neck jumper, an icon of the late Steve Jobs, who at that time was also launching Apple. The thumbnail for the music video is also a female holding what looks like an old glass bottle, in the era its set, bottles were mostly used instead of cans and plastic bottles. The exceptional use of mine-en-scene is highlighted through several close up of the items such as VCRs and out dated cookers, this quickly communicates the time and context of which the song is set.
We also see an over the shoulder shot used showing the setting of a room and showing the viewer the haircuts of that time.
There is only one verse of the song which is repeated throughout, the actors don't sing the song except from one line each where there is a close up of the actors mouths.
The video has also been edited well, as it is made of various different short, few second long clips which match the sound and beat of the song. The clips all have the same filter placed over them which makes the video feel more continuous and as if they have all been shot by the same camera; even where they obviously haven't such as in the clip where a nuclear device has been detonated, the producers won't have been able to actually detonate a nuclear warhead, however, they have made use of this by placing the filer over an already shot clip.
Monday, 6 July 2015
Significant Moments Of The Music Video
Arguably the first music video ever created was Disney's 'Fantasia' in 1941.
Despite being 8 minutes long, an animation and also part of a film. Some people still argue that this was the first music video ever produced as it is essentially music to motion pictures.
In the 1960's, artists gradually began producing the music videos we have today. However it mostly consisted of bands performing on stage and being recorded. This was mostly done on programmes such as Top of The Pops which would be broadcasted on TV, this was the main method for audiences who would watch to see the latest charts and songs.
During the 1960's, we also see people begin to use animation effects as shown in Diana Ross and the Supremes: Love Child.
As the 1970s began we see bands such as the BeeGees producing similar music videos as to what we have today. Their hit song 'Night Fever' shows modern day editing effects.
We also see the loss of 'instrumentals' in this video, just two years prior to this in their video 'Jive Talkin' a large part of this video consisted of them playing their instruments however in Night Fever we don't see this.
As the 2000's began we saw a revolution in terms of the music video through the introduction of 'Vevo' and 'YouTube'. For the first time, anyone with a camera and decent editing skills could film and upload their music videos to YouTube. YouTube allowed the introduction of artists such as Justin Bieber to be discovered by record labels who happen to be browsing online.
This also allowed already famous artists to upload their products online, to be viewed whenever and wherever for free.
Despite being 8 minutes long, an animation and also part of a film. Some people still argue that this was the first music video ever produced as it is essentially music to motion pictures.
In the 1960's, artists gradually began producing the music videos we have today. However it mostly consisted of bands performing on stage and being recorded. This was mostly done on programmes such as Top of The Pops which would be broadcasted on TV, this was the main method for audiences who would watch to see the latest charts and songs.
During the 1960's, we also see people begin to use animation effects as shown in Diana Ross and the Supremes: Love Child.
As the 1970s began we see bands such as the BeeGees producing similar music videos as to what we have today. Their hit song 'Night Fever' shows modern day editing effects.
We also see the loss of 'instrumentals' in this video, just two years prior to this in their video 'Jive Talkin' a large part of this video consisted of them playing their instruments however in Night Fever we don't see this.
As the 2000's began we saw a revolution in terms of the music video through the introduction of 'Vevo' and 'YouTube'. For the first time, anyone with a camera and decent editing skills could film and upload their music videos to YouTube. YouTube allowed the introduction of artists such as Justin Bieber to be discovered by record labels who happen to be browsing online.
This also allowed already famous artists to upload their products online, to be viewed whenever and wherever for free.
1 Minute Music Video
For my second 1 minute music clip, I have decided to choose "London Calling".
London Calling by The Clash is one of my favourite songs and I have lots of different ideas for the music video.
I have lots of ideas and for the shoot, the best and perhaps most effective one is to go and video all the iconic landmarks in London and base the narrative on just a day out in the capital.
Once again, I am working on my own for this. This will make it easier for me as other people aren't willing or don't want to travel because of the costs involved. However, I am more than happy to go that extra length to create a good video.
Tuesday, 30 June 2015
Happy Textual Analysis
Happy Textual Analysis:
'Happy' is a 4 minute long song, written, produced and performed by American singer Pharell Williams.
The song was released in 2013 as part of the soundtrack for the children's animation movie: Despicable Me 2.
Hundreds of different camera angles are used throughout the music video of lots of different people lip syncing and dancing to the song across America. They mainly focus of a mid shot to show the mise-en-scene.
There was also a 24 hour long Happy-thon which consisted of people all over the world dancing to Happy. This was all broadcasted live online for users to watch. Happy Fans across the globe then began producing their own music videos and calling them 'Happy from...' then posting wherever they shot the video. This was done and uploaded to YouTube across the globe, all the way from Sydney to London.
This is a perfect example of Gauntlett's media 2.0 theory which states that users will generate their own content to upload and share online. Even though Pharell and companies perhaps won't be making any money from these and it does infringe on copyright, their product is getting broadcast to a mass audience on a global scale.
The reception theory states that audiences will interpret the text individually, all based on their own cultural and ethnic backgrounds. For instance in Iran, a group of young people who tried to recreate their own version of Happy were sentenced to jail and public flogging for breaking freedom of expression. In Iran, the country is strictly religious and governed on Islamic law. This is an extreme and saddening example of reception theory as those brought up under Islamic rule believe that 'Happiness' can only come from Allah and idolising western influences is wrong.
'Happy' is a 4 minute long song, written, produced and performed by American singer Pharell Williams.
The song was released in 2013 as part of the soundtrack for the children's animation movie: Despicable Me 2.
Hundreds of different camera angles are used throughout the music video of lots of different people lip syncing and dancing to the song across America. They mainly focus of a mid shot to show the mise-en-scene.
There was also a 24 hour long Happy-thon which consisted of people all over the world dancing to Happy. This was all broadcasted live online for users to watch. Happy Fans across the globe then began producing their own music videos and calling them 'Happy from...' then posting wherever they shot the video. This was done and uploaded to YouTube across the globe, all the way from Sydney to London.
This is a perfect example of Gauntlett's media 2.0 theory which states that users will generate their own content to upload and share online. Even though Pharell and companies perhaps won't be making any money from these and it does infringe on copyright, their product is getting broadcast to a mass audience on a global scale.
The reception theory states that audiences will interpret the text individually, all based on their own cultural and ethnic backgrounds. For instance in Iran, a group of young people who tried to recreate their own version of Happy were sentenced to jail and public flogging for breaking freedom of expression. In Iran, the country is strictly religious and governed on Islamic law. This is an extreme and saddening example of reception theory as those brought up under Islamic rule believe that 'Happiness' can only come from Allah and idolising western influences is wrong.
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